Nielsen To Develop Online Planning Tool For UK

MediaPost Publications, September 29, 2009 — The Nielsen Company has been selected by UKOM, the UK Online Measurement body, as its official partner in creating the country's first online campaign planning tool.

Set to launch in January 2010, the UKOM Audience Planning System (APS) powered by Nielsen is intended to provide advertisers and agencies with the online reach and frequency metrics needed for media planning and buying.

Microsoft And comScore Partner To Measure Brand Marketing

MediaPost Publications, July 31, 2009 — To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital media-planning service. The Reach and Frequency Planner — or RF Planner, for short — was developed to help advertisers more easily determine and predict how consumers will respond to their digital ads.

Interpublic, Microsoft Team To 'Re-Invent' Media Planning, Buying: MOMS Is Not Your Father's Process

MediaPost Publications, June 23, 2009 — One of the hottest areas of the online advertising business - "ad ops," a short-hand for advertising operations, or the technology that is driving machine-based advertising and media-buying processing - could soon begin impacting the planning and buying process for all media. Interpublic, in partnership with Microsoft, this morning unveiled a new, tech-driven platform for managing the way media is planned, bought, measured and posted not just for online media, but for all forms of traditional and emerging media. The system, dubbed MOMS (Media Operations Management System), was unveiled this morning at the Cannes advertising festival in France, the companies boasted it would "re-invent" the way Interpublic agencies and clients plan and buy their media.

"Cart Before the Horse" Marketing? Neigh!

Prophet, September 1, 2008 — For all the great marketers and marketing in the world, we still see too many instances of those who put the cart (or tactics) before the horse (or the need to meet critical customer needs) — and, as a result, strategies and initiatives that fail to make the finish line.