Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›

Articles tagged with Marketing to Women:

You can also browse all topic tags.


JUN 11

Smartphones Now Ringing for Women

New York Times, June 11, 2008 — If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse.

In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models

Comments: none yet — add yours
MAR 17

Sex and the City’ and Its Lasting Female Appeal

New York Times, March 17, 2008 — WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.

Better make that the Skyy is the limit, as in Skyy vodka, which is being named the “official spirits sponsor” for the movie. Among the tie-ins are drinks made with Skyy to be served at Houlihan’s restaurants and named after characters like Carrie, Samantha and Mr. Big.

Comments: none yet — add yours
JUL 2007

Harley Woos Female Bikers

Women are buying more motorcycles than ever, and Harley-Davidson is going after that market with a vengeance.

New York Times, July 25, 2007 — At a recent convention of Harley-Davidson dealers here, Delia Passi, a marketing consultant, was sharing the finer points of selling to women with her audience of about 150, many of whom wore boots, jeans and tattoos. One wore a T-shirt that read, “Born to Party, Forced to Work.”

Comments: none yet — add yours
JUN 2007

No Sugar and Spice Here

Under Armour Targets Females With Ads That Put Premium on Sweat, Not Style

Advertising Age, June 18, 2007 — Under Armour built a men's-sports-apparel empire on the back of sweating, chest-thumping, testosterone-fueled creative, and now it's betting heavily that same approach will sell just as well to women.

Category: Brand Strategy
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.