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New York Times, June 11, 2008 — If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse.
In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but of all so-called smartphones — BlackBerrys, Treos and other models
New York Times, March 17, 2008 — WHEN it comes to products helping to promote the coming film based on the popular TV series “Sex and the City,” it seems the sky is the limit.
Better make that the Skyy is the limit, as in Skyy vodka, which is being named the “official spirits sponsor” for the movie. Among the tie-ins are drinks made with Skyy to be served at Houlihan’s restaurants and named after characters like Carrie, Samantha and Mr. Big.
New York Times, July 25, 2007 — At a recent convention of Harley-Davidson dealers here, Delia Passi, a marketing consultant, was sharing the finer points of selling to women with her audience of about 150, many of whom wore boots, jeans and tattoos. One wore a T-shirt that read, “Born to Party, Forced to Work.”
Advertising Age, June 18, 2007 — Under Armour built a men's-sports-apparel empire on the back of sweating, chest-thumping, testosterone-fueled creative, and now it's betting heavily that same approach will sell just as well to women.
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