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JUN 11

Apple Aims for the Masses With a Cheaper iPhone

New York Times, June 11, 2008 — Steven P. Jobs, chief executive of Apple, introduced a new cheaper iPhone model on Monday that navigates the Internet more quickly, expanded its distribution overseas and displayed a range of new applications and services in order to establish Apple as a major player in the cellphone industry.

Categories: New Media Marketing, Marketing Strategy
Tags: iPhone, Marketing to mass, smart phone
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