Articles tagged with Marketing to kids:
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AUG
31
Chicago Tribune,
August 31, 2009 —
The Walt Disney Co. said Monday it is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.
Under the deal, Disney will acquire ownership of 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.
APR
14
The Walt Disney Company is relying on the insights of Kelly Peña, or “the kid whisperer,” to help reassert itself as a cultural force among boys.
New York Times,
April 14, 2009 —
Kelly Peña, or “the kid whisperer,” as some Hollywood producers call her, was digging through a 12-year-old boy’s dresser drawer here on a recent afternoon. Her undercover mission: to unearth what makes him tick and use the findings to help the Walt Disney Company reassert itself as a cultural force among boys.
NOV
2008
New York Times,
November 16, 2008 —
WHEN it comes to protecting children on the Internet and keeping them safe from predators, law enforcement officials have vocally advocated one approach in particular. They want popular sites, like the social network MySpace, to confirm the identities and ages of minors and then allow the young Web surfers to talk only with other children, or with adults approved by parents.
MAR
2008
MediaPost Publications,
March 10, 2008 —
TELEVISION IS NO LONGER GETTING the undivided attention of kids, according to a study released today on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence.
About 64% of kids go online while watching television, and nearly half of U.S. teens (49%) report that they do so frequently--anywhere from three times a week to several times a day.
FEB
2008
Beverage Makers Target Canines and Kids as They Chase Shares of Booming $1.46 Billion Category
Advertising Age,
February 25, 2008 —
How many more ways can marketers possibly target "enhanced" water? At least two: for kids and dogs.
Cott Corp. earlier this month introduced Fortifido, described as the "first-ever fortified water for pets with real functional benefits." The brand comes in vitamin-enhanced formulas to promote healthy bones, healthy skin, fresh breath and healthy joints in flavors including spearmint, parsley and peanut butter.
Meanwhile, Bot Beverages, which markets a line of kid-targeted waters in orange, grape and berry flavors that have no artificial sweeteners and preservatives, is looking to support its growing distribution with an inaugural marketing campaign.
JAN
2008
Forget Second Life. The real virtual world gold rush centers on the grammar-school set.
New York Times,
January 2, 2008 —
Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites — part online role-playing game and part social scene — can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.
DEC
2007
Not Surprisingly, Watchdogs Give Fast-Feeder's Play Failing Marks
Advertising Age,
December 6, 2007 —
McDonald's has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.
The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card's cover. With 27,000 elementary school kids taking their report-card jackets home to be signed three or four times a year, that's less than 2 cents per impression.
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