Hot Food, and Air, at Bus Stops

New York Times, December 2, 2008 — CRITICS claim that advertising is just a lot of hot air. For the next month, at certain bus stops, they will have a point. In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of the Stove Top brand of stuffing sold by Kraft Foods.

Sauce of Conversation

Fast Food Retail

Prophet, December 1, 2008 — Pizza Hut’s rebranding of some of its outlets as ‘Pasta Hut’

has generated consumer discussion, but it is a stunt that is

unlikely to produce long-term growth for the brand