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GigaOM, May 24, 2007 — What’s the ROI on marketing in Second Life? After attacking the topic from a couple directions (most SL users seem receptive, but so far, are largely unimpressed with existing attempts), we finally have some concrete numbers to work with, at least on the more relevant metric of unique visitors.
Financial Times, May 7, 2007 — The media sector is in the midst of a technological revolution that is undermining traditional business models. The rise of the internet, mobile phones, multi-channel television, social networking and other phenomena have had a huge impact on content, advertising, brands, and the way all of these are delivered.
Advertising Age, April 23, 2007 — What's the value of a MySpace user letting a brand latch onto his or her page? A return that keeps multiplying long after people have agreed to let marketers on their profiles, according to a study released today by MySpace owner Fox Interactive Media in conjunction with Carat. Fox executives are presenting the results of the study to a group of online-advertising clients today in Los Angeles.
Marketing Profs, April 3, 2007 — Several studies released in the past two months present different perspectives on marketing accountability, measurements, and ROI. This week Lenskold Group and Marketing Profs add to the list with our "2007 Marketing ROI and Measurements Study." Our analysis of the 759 surveys completed with marketing practitioners worldwide focused on the difference between companies using profitability metrics and those using traditional marketing metrics with no financial metrics.
Advertising Age, March 5, 2007 — It's been a year since the first Red T-shirts hit Gap shelves in London, and a parade of celebrity-splashed events has followed: Steven Spielberg smiling down from billboards in San Francisco; Christy Turlington striking a yoga pose in a New Yorker ad; Bono cruising Chicago's Michigan Avenue with Oprah Winfrey, eagerly snapping up Red products; Chris Rock appearing in Motorola TV spots ("Use Red, nobody's dead"); and the Red room at the Grammy Awards.
Wall Street Journal, February 15, 2007 — When the big TV networks stage their annual presentations for advertisers every spring, they go heavy on showbiz pizzazz. Yahoo — trying to get a jump on the networks with its own event for marketers this week — took a different approach.
Advertising Age, February 12, 2007 — GM slashed ad spending by more than $600 million last year, a drop so stunning it should convince even the staunchest doubters that the age of mass-media marketing is going the way of the horse and buggy.
Advertising Age, February 12, 2007 — Radio has been flat in revenue and declared the least engaging medium in recent years, but new electronic measurements and surprising statistics may help the medium rebound quicker than expected.
DMNews, February 8, 2007 — Snickers.com and BudLight.com received the largest market share increase of Web site visits on Feb. 5 following their Super Bowl ads when compared to other brands advertising during the big game, according to online competitive intelligence service Hitwise.
Fast Company, February 1, 2007 — It's the design world's dirty little secret. Despite the growing consensus that "good design is good business," most companies lack objective financial metrics to help them calculate whether increased investment in design will, in fact, generate increased profits. Does it matter? Chuck Jones, Whirlpool's (NYSE:WHR) design chief, certainly thinks so.
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