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MediaPost Publications, November 17, 2009 — Twitter may be booming, Facebook stratospheric, but leading chief marketing officers are apparently yet to send the dollars wildly chasing the traffic.
A new study shows nearly 85% of CMOs spend less than 10% of their budgets on social media, and what's described as "non-traditional communications channels."
Advertising Age, August 24, 2009 — You might expect a last laugh from Paul Polman, but he's having none of it, at least not yet and not publicly.
Four years ago, he left Procter & Gamble Co. after being passed over by executives closer to then-CEO (now chairman) A.G. Lafley. Two years later, he lost a closely watched beauty contest to become CEO of Nestle to Paul Bulcke, an insider with deeper roots. He finally got the brass ring that eluded him at the Earth's two biggest package-goods companies at No. 3 Unilever when he became CEO Jan. 1. And this third time is looking charmed.
Advertising Age, July 21, 2009 — Here's one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen a Forrester projection, it comes from a process like this.
This means that inside every projection is an idea or ten about the future. Those ideas can be powerful, and they come from research with marketers and consumers.
New York Times, November 16, 2008 — From the “Buick” emblazoned on Tiger Woods’s golf bag to the Chevrolet Camaro that Cole Hamels drove home last month for being named the most valuable player of the World Series, it is hard to be a sports fan without stumbling across some type of advertisement for General Motors. The company consistently ranks first among advertisers of televised sporting events, outspending other automakers by more than two to one.
But as G.M. faces a financial crisis that has executives pleading with Congress for a federal bailout, many are wondering how far the company’s troubles will extend into the sports industry, which is already struggling to attract advertisers and sponsors in a weakened economy.
Epsilon, September 8, 2008 — Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend.
According to Mike Iaccarino, CEO of Epsilon, a leading marketing services firm, "Epsilon's first survey of the nation's Chief Marketing Officers presents a unique look at the changing dynamics of the marketing landscape. In this economic climate, marketing executives are seeking accountability and measurable results. Data driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ... continue reading
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