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SEP 2007

Managing Innovation†

How to get the most out of your company's big ideas

Wall Street Journal, September 24, 2007 — Managing innovation is one of the biggest challenges that companies face. They not only need to come up with new ideas, but they also need to foster a culture that encourages and rewards innovation. Otherwise, they risk being overtaken by their competitors.

At a recent panel discussion at the Tech Museum in San Jose, Scott Thurm, management-news editor for The Wall Street Journal, talked about managing innovation with four experienced managers at Silicon Valley technology companies: Marthin De Beer, senior vice president of the emerging-markets technology group at Cisco Systems Inc.; Judith L. Estrin, chief executive of Packet Design Inc., a network-technology company; Douglas Merrill, vice president of engineering and chief information officer of Google... continue reading

Category: Innovation
Tags: Innovation Culture, Innovation Risk, Managing Innovation, Metrics & Measurement
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