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MAY 5

New Breed of Business Gurus Rises

Psychologists, CEOs Climb in Influence, Draw Hits, Big Fees

Wall Street Journal, May 5, 2008 — Psychologists, journalists and celebrity chief executives crowd the top of a ranking of influential business thinkers compiled for The Wall Street Journal. The results, based on Google hits, media mentions and academic citations, ranked author and consultant Gary Hamel No. 1

But Dr. Hamel is the only traditional business guru in the top five, which includes two journalists, Thomas Friedman and Malcolm Gladwell, and a former CEO, Bill Gates. Mr. Gladwell is among three thinkers in the top eight who focus on psychology.

Category: Innovation
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