Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›

Articles tagged with Long term:

You can also browse all topic tags.


MAR 19

Web vs. TV: Research Aims to Gauge Ads†

Goals Include Finding Optimal Mix of Media and Long-Term Results

Wall Street Journal, March 19, 2008 — When marketers buy ads on the Web, they can track everything from the number of clicks an ad receives from a certain ZIP Code to how long a person watches a video clip on a specific site.

But while those metrics help marketers gauge how successfully online ads lead to purchases in the short term, they don't reveal how the ads affect a brand's image over longer periods. And they don't help marketers compare an online ad's impact with that of a television ad.

Category: Marketing Effectiveness
Tags: Long term, TV Tracking, Web
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.