Warmer, Fuzzier: The Refreshed Logo

New York Times, May 31, 2009 — The world economy is in mid-swan dive. Wallets are in lockdown. So how does a company get people to feel just a little bit better about buying more stuff? (And perhaps burnish a brand that has taken some public relations lumps?)

Behold the new breed of corporate logo — non-threatening, reassuring, playful, even child-like. Not emblems of distant behemoths, but faces of friends.

The Brand-ness of Strangers

New York Times, November 16, 2008 — Some major brands may be pondering a cutback on advertising in this shaky economy, but there is one form of marketing that will soldier on: people walking around wearing logos. Most of us probably don’t consider that a form of advertising, but there is some evidence suggesting that such exposure has more influence than we think.