Q&A: Zappos CEO on How to Build a Brand Without Spending Big on Ads†

Brandweek, December 22, 2008 — Zappos CEO Tony Hsieh has not only built a $1 billion a year in sales company but also a leading example of how brands are built that rely less on advertising and marketing.

The company's approach to building its culture and promoting its brand through customer service has gained adherents from organizations large and small.