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SEP 2006

Taking Brands To The Bank

BusinessWeek, September 4, 2006 — Why Bob D'Loren is stitching together a patchwork of consumer trademarks

Category: Brand Strategy
Tags: Athlete's Foot, Candies, Licensing
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MAY 2006

Self-heating lattes bring out lawyers

San Francisco Chronicle, May 2, 2006 — An effort to sell self-heating latte under the Wolfgang Puck name is generating another kind of heat, in a dispute that seems headed for court. Early in 2005, the celebrity chef licensed his name to WP Beverage Partners for use on 10-ounce cans of latte that heat themselves.

Category: Brand Blunders
Tags: Wolfgang Puck, Licensing
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