Picture This: GE Digital Cameras

To woo a new generation of loyal buyers, General Electric is lending its name to a variety of youth-oriented consumer electronics products

BusinessWeek, February 15, 2007 — General Electric wants to bring more good things to life. The company known for washing machines, wind turbines, and jet engines is putting its name on a line of digital cameras and photo printers.

Burger King Sets High Score with Its Adver-games†

Case Study: Looking at the ROI on the Fast-Feeders X-Box Offerings

Advertising Age, January 8, 2007 — The King has conquered yet another realm: adver-games. Burger King's 'Sneak King' video game for Xbox may not have won rave reviews, but gamers still bought more than 2 million copies.

Taking Brands To The Bank

BusinessWeek, September 4, 2006 — Why Bob D'Loren is stitching together a patchwork of consumer trademarks

Self-heating lattes bring out lawyers

San Francisco Chronicle, May 2, 2006 — An effort to sell self-heating latte under the Wolfgang Puck name is generating another kind of heat, in a dispute that seems headed for court. Early in 2005, the celebrity chef licensed his name to WP Beverage Partners for use on 10-ounce cans of latte that heat themselves.