Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUL 2006

In Race With Google

New York Times, July 24, 2006 — Google's role in inventing new ideas — is yahoo a fast follower

Category: Innovation
Tags: Google, Yahoo, Launch Strategy
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MAR 2006

Speed Demons

BusinessWeek, March 27, 2006 — How smart companies are creating new products — and whole new businesses — almost overnight

Category: Marketing Strategy
Tags: Virgin, Launch Strategy
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NOV 2005

Finding the Sweet Spot

Business 2.0, November 1, 2005 — By starting small but thinking big, sugar substitute Splenda pulled off one of the most successful consumer-product launches in history

Category: Brand Strategy
Tags: Splenda, Launch Strategy
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