Optimistic Best Buy Preps Holiday Marketing Push†

Focus on Facebook, Twitter; Also Scooping Up Cheaper TV Inventory

Advertising Age, September 30, 2009 — A year ago, Best Buy was dialing back its holiday spend in anticipation of a devastating season. This year, the retailer is hoping a slew of Facebook applications with potential to go viral, and a series of commercials that reference the "Twelpforce" will boost its presence during the all-important period.

Nielsen on Notice: Industry Demands a Meatier Metric†

P&G, Unilever, Disney Form Coalition to Drive a Cross-Media Measure

Advertising Age, September 14, 2009 — The media and marketing business desperately needs a cross-platform measurement tool, and a gang of major players got together last week and let it be known that they're going to get one — with or without Nielsen, the longtime leader in tracking TV.

Ford Aims to Wow Key Group: Its Dealers†

Losses, Lack of Hits Hurt Confidence; Stick to 'One' Theme

Wall Street Journal, April 14, 2008 — Consumers aren't the only audience Ford Motor is trying to win over with its new "Drive One" marketing and advertising campaign, which kicked off last week.

The ailing auto maker is also trying to charge up its dealers.

Many of Ford's more than 4,000 U.S. dealers have become frustrated with the company after suffering through years of declining sales and having few hit models to sell besides the Mustang and F-Series trucks.

Their confidence has been further shaken by Ford's big losses in 2006 and 2007 — a combined $15.3 billion — and a series of inconsistent and often fleeting marketing efforts in the last several years that have failed to attract substantial numbers of new Ford buyers.

Cross-Media Case Study: Rock 'n Roll Is In Their Jeans

Lucky Brand's tour bus hits the road - and the cyberhighway

MediaPost Publications, September 24, 2007 — There's David Lynch's psychological thriller Lost Highway, AC/DC's "Highway to Hell" and America's 1970s hit "Ventura Highway."

Each evokes a certain nostalgic jag. And then there's the rock 'n roll tour - think Almost Famous. Lucky Brand Jeans manages to tap into a groovy 1960s-'80s vibe, while injecting a contemporary edge via its DenimHighway.com initiative, a grassroots marketing/party/brand campaign that invites consumers to interact with the brand outside retail.