Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JUL 17

Where Do the Best Ideas Come From? The Unlikeliest Sources

Peers, Suppliers Can Spark Some Great Innovations for Marketers

Advertising Age, July 17, 2008 — There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.

Category: Innovation
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JUN 24

Innovation Quest: Catalytic Leaders Set the Pace

Marketing News, June 24, 2008 — Innovation appears to be the holy grail of our times: Miraculous things will be wrought

when you find it, from an expanding cadre of continuously delighted loyal customers to a powerful, valuable brand, to sustained and healthy growth.

But the innovation quest is long, laborious andnot for the faint of heart. And success requires strong leadership setting the pace: a catalyst and change agent who has the vision, desire and ability to enlist and inspire others to the cause.

Category: Innovation
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