Where Do the Best Ideas Come From? The Unlikeliest Sources†

Peers, Suppliers Can Spark Some Great Innovations for Marketers

Advertising Age, July 17, 2008 — There's a "secret sauce," as a friend would put it, to creating a recipe that works for serving up innovation success. But if businesses have trouble getting it quite right, it's because they're short on a critical ingredient: inspiration.

Innovation Quest: Catalytic Leaders Set the Pace

Marketing News, June 24, 2008 — Innovation appears to be the holy grail of our times: Miraculous things will be wrought

when you find it, from an expanding cadre of continuously delighted loyal customers to a powerful, valuable brand, to sustained and healthy growth.

But the innovation quest is long, laborious andnot for the faint of heart. And success requires strong leadership setting the pace: a catalyst and change agent who has the vision, desire and ability to enlist and inspire others to the cause.