Walmart Browbeats Marketers for Bigger Slice of Their Ad Budgets†

Risk of Losing Shelf Space May Persuade Some to Fork Over Consumer-Media Dollars

Advertising Age, July 20, 2009 — Walmart has launched an aggressive push to have marketers divert their consumer media and marketing budgets into the giant retailer's growing ad budget and in-store marketing programs, using a simultaneous push to clear underperforming brands off its shelves as extra leverage.

The Ad Changes With the Shopper In Front of It†

Some Digital Screens Could Adjust Messages Based on Features

Wall Street Journal, August 21, 2008 — Ad targeting is coming to a store near you.

In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased — and in the near future, based on what the shopper looks like.

Promotions, In-Store Displays Key to Swaying Electronics Shoppers†

Survey Shows How Men and Women Approach Shopping Differently

Advertising Age, November 29, 2007 — This just in: Men and women shop differently. Shopping for a big-screen TV is an exciting process for men, who definitely find it easier than shopping for groceries or shoes. For women, it's stress-inducing and requires careful consideration and research.

Companies Shifting More Funds, Brain Cells To Shopper Marketing

MediaPost Publications, October 16, 2007 — IT'S NO SURPRISE TO MARKETERS that the retail environment is far more important than it used to be. But a new study from the Grocery Manufacturers Association (GMA), conducted by Deloitte Consulting, finds that both marketers and retailers are committed to sharpening their "shopper marketing" knives.

While the concept of shopper marketing has been in vogue for several years, the study points to an increase in awareness and sophistication, as well as spending. As overall marketing budgets grow at a rate of just 2% per year, marketers expect to see an increase of 21% in shopper marketing plans through 2010, and retailers expect to see an increase of 26% in the same period.

All Hail the Latest Media Mogul: Jack in the Box†

IDEA SPOTTING: Chain's In-Store Branded Videos Aid in Revamping Image

Advertising Age, February 19, 2007 — Jack in the Box is taking inspiration from the internet-video phenomenon to bring its ball-headed Jack Box character to life in its restaurants. The No. 5 burger chain has been testing Jack TV, a series of 33 branded films and interstitials played on flat-screen TVs in about 115 concept stores in Seattle and Waco, Texas.

Victoria’s Secret uses science and art to sell

DMNews, January 17, 2007 — Delivering value to customers is the way to conversion, said Mark Giresi, executive vice president at Limited Brands Inc., at the National Retail Federation’s annual show Jan. 17.

Scanners Check Out Who's Browsing†

Marketers, Retailers Test Sensors to Weigh Reach of In-Store Promotions

Wall Street Journal, September 27, 2006 — Just how many shoppers saw that promotional display in Aisle 9? To get a better idea, marketers may soon be beaming infrared rays down the supermarket aisle.