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APR 25

Ben & Jerry's Tries New Recipe for Store Design†

Brandweek, April 25, 2009 — Whether a person’s palate leans more toward Cherry Garcia or Stephen Colbert’s Americone Dream, Ben & Jerry’s gets the majority of its sales from prepacked pints sold at stores. Not that its parlors are a drip in the bucket. With 500 stores—250 in the U.S.—the Unilever brand with the Yasgur’s-farm-raised, do-good hippie vibe needed to revisit its roots so its cones wouldn’t get short shrift.

Categories: Brand, Design
Tags: Ben & Jerry's, brand message, Brand Positioning, brand strategy translation, franchise, implementation, retail store design
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NOV 2008

Thinking by Design†

Brandweek, November 2, 2008 — While marketers have appreciated the value of distinctive design for some time now—at least since Apple and Target started making it a key differentiator about a decade ago—design thinking is something else. The premise is that if you tap a designer, or a designer's problem-solving approach, to tackle standard business problems, you will get game-changing results.

Categories: Brand, Marketing, Innovation
Tags: Apple, Bank of America, Herbal Essences, Kimberly-Clark, Microsoft, Nokia, Olay, PNC, Procter & Gamble, Whirlpool, customer generated content, Design Thinking, Ethnography, Ideation, implementation, problem-solving approach, product design, product development
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