Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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OCT 9

Twitter for Enterprises

Springwise Newsletter, October 9, 2008 — Breaking down barriers and fostering cross-company communication has long been one of enterprises' most persistent challenges. A tool that was launched last month at TechCrunch50—and then went on to win the conference's Best in Show award—offers a new solution, however, in the form of a sort of Twitter for the enterprise.

Yammer aims to make organizations more productive through the exchange of short, frequent answers to the question, “What are you working on?” Employees' responses to that question get aggregated into a private, central feed, enabling coworkers to discuss ideas, post news, ask questions and share information.

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JAN 7

Ex-Harvard President Meets a Former Student, and Intellectual Sparks Fly

A Harvard graduate pitches a Web site, Big Think, as a "YouTube for ideas."

New York Times, January 7, 2008 — In June 2006, Peter Hopkins, a civic-minded and idealistic 2004 Harvard graduate, trekked up to his alma mater from New York for a meeting with Lawrence H. Summers, the economist and former Treasury secretary. Mr. Hopkins, who finagled the appointment through his friendship with Mr. Summers’s assistant, had a business idea: a Web site that could do for intellectuals what YouTube, the popular video-sharing site, did for bulldogs on skateboards.

Category: Innovation
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