Mobile Marketers Target Receptive Hispanic Audience†

Continental Airlines, General Mills, Sears Work to Launch Latino-Centric Cellphone Campaigns

Advertising Age, January 26, 2009 — Hispanics, the country's largest and fastest-growing ethnic minority, are becoming a sought-after target for mobile advertisers as brands connect the dots between the group's receptiveness to advertising and its heavy mobile usage.

New Targeting Methods For Reaching U.S. Hispanics

MediaPost Publications, December 4, 2008 — In a recent report from Pew Hispanic Center, U.S. Hispanics represented over 50% of the U.S. population growth since 2000. In our current economic climate, one would think that that be the kind of growth that marketers would aggressively seek out. While Hispanic media investment overall has grown considerably, especially television, the online ad segment has under-indexed relative to general market online spending even though the U.S. Hispanic audience is more open to brand suggestions and advertising messages, as shown in a recent eMarketer report.

Found In Translation

The financial services industry is pushing hard to tap into the growing Latino market. But making a connection means more than speaking their language

Deliver Magazine, December 1, 2007 — Serving the coffee is only the smallest touch.

Still, when employees at branches of the [1] Eastern Financial Florida Credit Union take breaks during the day to pass out piping-hot Cuban coffee to customers, their efforts are key to a larger marketing strategy aimed at connecting with one of the credit union’s most coveted customer segments - Latino immigrants.