Marketing Factoids

  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising. source ›
  • 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card source ›
  • more factoids ›

Articles tagged with Gurus:

You can also browse all topic tags.


MAY 5

New Breed of Business Gurus Rises†

Psychologists, CEOs Climb in Influence, Draw Hits, Big Fees

Wall Street Journal, May 5, 2008 — Psychologists, journalists and celebrity chief executives crowd the top of a ranking of influential business thinkers compiled for The Wall Street Journal. The results, based on Google hits, media mentions and academic citations, ranked author and consultant Gary Hamel No. 1

But Dr. Hamel is the only traditional business guru in the top five, which includes two journalists, Thomas Friedman and Malcolm Gladwell, and a former CEO, Bill Gates. Mr. Gladwell is among three thinkers in the top eight who focus on psychology.

Category: Innovation
Tags: Gurus, Management
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.