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Wall Street Journal, June 11, 2007 — Disney has struggled to make big money in India with its classic American fare. Now it has persuaded Yash Raj to make Disney-branded animated films, with the voices of Bollywood stars.
Wall Street Journal, April 25, 2007 — Madonna owns a 24-karat gold-plated one. People Magazine quotes actress Jessica Alba calling hers "the best." Vanity Fair magazine has featured the black-nickel and gold versions on a list of holiday presents. The buzz isn't over the latest must-have jewelry, but about a utilitarian gadget marketed by L'Oréal SA, whose sole purpose is to curl eyelashes.
Brandchannel.com, February 26, 2007 — What associations come with a Japanese brand identity? Technologically sophisticated? Efficient but boring? Cheap and durable? A little kooky? All cultures come with a raft of stereotypes, and tying a brand to a national identity can carry some risk.
Harvard Business Review, February 1, 2007 — Our annual survey of emerging ideas considers how nanotechnology will affect commerce, what role hope plays in leadership, and why, in an age that practically enshrines accountability, we need to beware of “accountabalism.”
Check out #3: Brand Magic: Harry Potter Marketing and #6: An Emerging Hotbed of User-Centered Innovation
Adweek, January 15, 2007 — Just 10 years ago, Procter & Gamble's Crest brand was unknown to China's population, most of whom seldom—if ever—brushed their teeth. Now P&G, the country's largest consumer products company, sells more tubes of toothpaste there than it does in America, where Crest has been on store shelves for 52 years.
Adweek, January 1, 2007 — Qian Zhi Ying is the epitome of the stylish Shanghainese working mother. Dressed in her Dolce & Gabbana jeans and Mickey Mouse T-shirt, the 30-year-old greets American visitors in her sunny, lemon-colored living room in one of the city's average-income neighborhoods.
The Advertiser, December 1, 2006 — Emerging markets are the new black. From the "Big Four" of Brazil, Russia, India, and China to the rest of the world, marketers are placing increasingly bigger bets on developing markets - and finally seeing positive returns
Economist, November 13, 2006 — New Zealand is promoting itself as a destination for food tourists
BusinessWeek, November 8, 2006 — After three consecutive years of double-digit growth, Whole Foods Markets now is projecting that its same-store sales growth will slow to just 6% to 8% in fiscal 2007. So the natural-foods retailer is eagerly looking forward to the opening of its first store in Britain next spring.
BusinessWeek, July 31, 2006 — How multinational companies are eclipsing household brand names in US market
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