Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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JUN 2

Sci Fi Channel is game to join the virtual world

The channel is teaming with a gaming company to create a TV series that also plays out on the Web. Fans would help shape the story arc.

Los Angeles Times, June 2, 2008 — Can two alien cultures coexist in one writers room? Sci Fi is entering a brave new world by teaming television writers with video-game designers to create a franchise that is both a television series and a massive multiplayer game on the Internet — more than that, the fans who play the game will actually help shape the show's story arc with their virtual exploits.

"This is the Holy Grail for us, without a doubt," said Dave Howe, president of the Sci Fi Channel, which has teamed with Trion World Network, an on-the-rise gaming company based in Redwood City, Calif. "This is groundbreaking, and I don't say that lightly."

Tags: SciFi, Gaming
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APR 1

An Online Game So Mysterious Its Famous Sponsor Is Hidden

McDonald’s is the sponsor of an enigmatic Olympic-themed online game called The Lost Ring.

New York Times, April 1, 2008 — NOT known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place.

For that reason, gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites — mysterious and hip, like “Lost” mixed with “The Blair Witch Project”— were a far cry from the golden arches.

“The Olympics in Beijing are a very big event for us, and we have a lot of different types of activation, with The Lost Ring being the most creative,” said Mary Dillon, McDonald’s global chief marketing officer. “Our goal is really about... continue reading

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