French Luxury Foods Firms Bet on Innovation While Preserving Tradition

Knowledge@Wharton, April 20, 2009 — Each year Fauchon, one of France's most celebrated luxury grocers, dresses up its best-selling éclairs to be launched in their haute couture collection of the season. The autumn 2008 collection features 34 individualized éclairs in an extravagant display of premium foods photographed in the style of the best high fashion catalogues. Meanwhile, Parisians, expats and tourists alike line up at the celebrity Paris bakery, Poilâne, to buy the famous miche, a loaf of bread that is still made by hand and whose recipe has not changed since the bakery was founded in 1932.

Welch's Taps Alton Brown To Tout Health Bennies

Marketing Daily, November 12, 2008 — Food scientist, commentator, author, celebrity chef and TV personality Alton Brown has now added "Polyphenol Pro" to his long list of titles.

Brown, well-known from his Food Network roles on "Good Eats" and "Iron Chef," has become the new face of Welch's 100% Grape Juice--as the brand steps up its year-old health-oriented marketing push to zero in on the specific benefits of the polyphenol antioxidant found in its product.