Articles tagged with Experimentation:
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OCT
2008
Budgets for Videogames, Cellphones, Other New Formats Fall Victim to Downturn
Wall Street Journal,
October 15, 2008 —
Financial woes likely will derail the growth of a slew of advertising technologies that until recently were being hailed as the next big thing.
In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these "experimental" budgets are among the first to hit the cutting-room floor.
APR
2008
The social network provides important lessons for executives—and a key forum for innovation and experimentation
BusinessWeek,
April 2, 2008 —
For most business executives, Facebook remains a remote, somewhat mysterious, online frontier. Many executives harbor strong doubts that Facebook is at all relevant to "real business." After all, isn't it just a bunch of college kids sharing photos of drinking exploits and trying to hook up with each other?
Let's start with the stats. Facebook now brings together 66 million online users. While many of these users are students and recent graduates, users 35 years old and older account for more than half of Facebook's daily visitors and are the network's most rapidly growing demographic. Currently the average Facebook visitor spends about 2.5 hours per month on the site, which was founded in February, 2004, and was valued at $15 billion three years later... continue reading
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