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Advertising Age, January 24, 2007 — In the past an ad slogan was just that, a slogan limited to TV and posters. But this campaign takes its "Dirt Is Good" platform beyond media and into the target audience's lives. It's a great example of how marketing messages can become events.
Springwise Newsletter, January 16, 2007 — Over the past few weeks, we've picked our favorites from the new business ideas we covered in 2006. Not because we're particularly fond of reminiscing, but because we're convinced these innovative concepts still offer plenty of opportunities for entrepreneurs seeking to start something new in 2007.
New York Times, December 11, 2006 — Advertisers have long been drawn to Times Square as a valuable place to reach consumers, paying hundreds of thousands of dollars for space on billboards and blazing video screens.
Time, September 18, 2005 — How the once flailing French brand regained its mojo in the U.S., even if Andy Roddick didn't
Financial Times, December 15, 2004 — Sponsorhip of action sports has helped a gutsy LGE break through the brand barrier
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