Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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Articles tagged with Empowered CMO:

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SEP 2007

The CMO Challenge: Exiting the Comfort Zone

Prophet, September 3, 2007 — In this article, Prophet Chairman and CEO Michael Dunn argues that in order to be effective, marketers need to up their game, take on the new media, and be prepared to be adventurous, extending their influence over many of the critical business growth drivers.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Prophet, Empowered CMO, marketing effectiveness, New Media
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JAN 2007

Only The Strongest CMOs Will Survive

Prophet, January 1, 2007 — In this article, Scott Davis discusses the challenges being faced by Senior Marketers and four key mandates they should address on the path toward becoming empowered CMOs.

Categories: Innovation, Brand Strategy, Marketing Strategy
Tags: American Express, McDonalds, Prophet, Staples, Yahoo, Empowered CMO
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