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Brandweek, March 27, 2009 — In an effort to leverage employees as a marketing medium, Harrah’s has launched an initiative dubbed “Everybody Plays a Part,” which attempts to deliver a more social experience to consumers that visit its casinos.
Hub, March 2, 2009 — Jill Lajdziak says it’s the retail experience that makes the Saturn difference.
Between the time we spoke with Jill Lajdziak and the publication of this interview, General Motors announced plans to close Saturn. Well, here’s another news flash: This doesn’t necessarily mean the end for Saturn. And it certainly does not change the enlightened view Saturn brings to automotive retailing.
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