No Offense, but This Guy's Got Your Number†

BK's Russ Klein Promises More 'Edge,' Premium Products in '09

Advertising Age, March 2, 2009 — Burger King chief marketer Russ Klein, the man who brought you "Whopper Virgins" and Facebook's "Whopper Sacrifice," says he's not out to offend people; he wants to forge emotional bonds with consumers based on areas of tension.