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NOV 2008

ComScore's Golden Measure

As online publishers face a daunting new year, a report sets out to prove that Internet display ads work.

Forbes, November 18, 2008 — Ever click on an Internet banner ad? No? You're not alone--and that's a problem.

Publishers have "got to come up with evidence or proof for the advertisers or the agencies that this stuff works in some way," says Gian Fulgoni, chairman of comScore (nasdaq: SCOR - news - people ), which tracks the size and demographic makeup of Internet audiences, and sells that data. Now, he says, his company has done just that.

Category: Marketing
Tags: ComScore, Click-through, digital marketing, Display Ads, marketing effectiveness
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MAY 2008

Online Search Ads Faring Better Than Expensive Displays

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing.

New York Times, May 19, 2008 — In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown may be throwing a wrench into those plans.

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.

Category: Marketing
Tags: AOL, Google, Yahoo, digital marketing, Display Ads, Online Marketing, Recession, Search Marketing
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