Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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NOV 18

ComScore's Golden Measure

As online publishers face a daunting new year, a report sets out to prove that Internet display ads work.

Forbes, November 18, 2008 — Ever click on an Internet banner ad? No? You're not alone--and that's a problem.

Publishers have "got to come up with evidence or proof for the advertisers or the agencies that this stuff works in some way," says Gian Fulgoni, chairman of comScore (nasdaq: SCOR - news - people ), which tracks the size and demographic makeup of Internet audiences, and sells that data. Now, he says, his company has done just that.

Categories: New Media Marketing, Marketing Effectiveness
Tags: ComScore, Click-through, Display Ads
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MAY 19

Online Search Ads Faring Better Than Expensive Displays

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing.

New York Times, May 19, 2008 — In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown may be throwing a wrench into those plans.

While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.

Category: New Media Marketing
Tags: AOL, Google, Yahoo, Display Ads, Online Marketing, Recession, Search Marketing
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