Articles tagged with Digital media:
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NOV
7
MediaPost Publications,
November 7, 2008 —
Don Epperson, the chief executive of one of Madison Avenue's biggest digital marketing services organizations, Thursday detailed a plan that is transforming the way Havas plans, buys and manages online advertising inventory, making it far more dynamic and much more akin to the way Wall Street's financial markets trade equities, commodities and options. During a keynote at the OMMA Ad Nets conference in New York, Epperson, the global CEO of Havas Digital, outlined a new "virtual brand network" that allows the agency to plan, buy, manage and even reallocate online inventory based on how the value fluctuates for specific advertisers and their brands over time. In effect, he said, Havas was becoming an advertising network.
SEP
8
New Epsilon CMO Survey Highlights Shift to Digital Marketing
Epsilon,
September 8, 2008 —
Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend.
According to Mike Iaccarino, CEO of Epsilon, a leading marketing services firm, "Epsilon's first survey of the nation's Chief Marketing Officers presents a unique look at the changing dynamics of the marketing landscape. In this economic climate, marketing executives are seeking accountability and measurable results. Data driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ... continue reading
JUN
17
Digital Bloggers Debate the Far-Reaching Impact of Distributed Web Services
Advertising Age,
June 17, 2008 —
Widgets are nifty. But do they really need a two-day conference? That's what I was thinking Monday as I checked out the agenda on WidgetWebExpo, held in Brooklyn earlier this week. But two DigitalNext bloggers, David Armano and Ian Schafer, and Digital columnist Steve Rubel were participating on the same panel and since I was working from home (also in Brooklyn) I meandered on down.
The title was "Micro Interactions: Can portable experiences go mainstream?" It's certainly a timely topic, tying in to the idea that the web is increasingly becoming a series of small services and experiences that consumers stitch together at their own will. Given the personalities on the panel, it should have been no surprise the discussion soon turned to web services like... continue reading
MAY
13
MediaPost Publications,
May 13, 2008 —
America's business elite, the so-called "C suite" that run our country's medium and large size businesses, are changing their personal media habits and spending much more of their time online. That may come as little surprise given the corresponding shifts that have taken place in the consumer population but the new findings, released this morning by global market research giant Ipsos, provides tangible proof of the impact digital media is having on one of the most difficult to reach, but most important media targets of all.
APR
8
Online Is Not Just a Sales Channel, and Technology Will Only Increase Engagement With Consumers
Advertising Age,
April 8, 2008 —
The International Advertising Association's 41st annual World Congress is themed "What's Coming Next." The consensus among executives gathered here is that more focus will be placed on using digital creative to engage users rather than just advertise to them.
MAR
20
As the world scrambles to master online video, crusty old baseball already has it figured out.
Fast Company,
March 20, 2008 —
For decades, the prevailing wisdom has been that professional baseball is behind the times. Its ownership rejects new voices like Mark Cuban. The game doesn't have the electric action of, say, curling. Like newspapers in a digital age, baseball is a relic that can't distract the kids from Facebook and Wii, no matter how many players pump human growth hormone.
And yet, step inside the offices of MLB Advanced Media, the digital arm of Major League Baseball, and the first thing you notice is not a beaming photo of 74-year-old commissioner Bud Selig, or black-and-whites of Joe DiMaggio. Next to a row of cubicles full of people writing code sits what appears to be a complete television studio, in which, on this day, former player Billy Sample is discussing... continue reading
MAR
6
MediaPost Publications,
March 6, 2008 —
NBC DIGITAL ENTERTAINMENT SAYS IT has good news for Internet TV advertisers on several fronts.
From a regular quarterly consumer-research study, NBC says more viewers are watching entire online episodes than ever before--some 92% of viewers that start an NBC video watch it all.
Media agency executives have been concerned that viewers are sampling shows online--just viewing for a couple of minutes, rather than staying for the entire episode. That means they are also missing out on commercial messages.
The study also notes that online viewers--via the NBC Rewind video player--have higher brand recall and increased satisfaction now than in previous periods: 86% brand recall versus 70% previously.
FEB
27
MediaPost Publications,
February 27, 2008 —
WHILE WEB-RELATED FINANCIALS WERE TYPICALLY sparse, CBS head Leslie Moonves did provide key insights into the company's digital dealings during Tuesday's fourth-quarter earnings call.
Illustrating his belief that an "Internet audience is additive to our core audience," CBS Corp.'s president and chief executive pointed to the network's cross-platform coverage of the NCAA March Madness college basketball tournament.
DEC
2007
Plus Marketing Follies
Advertising Age,
December 17, 2007 —
There were plenty of real, market-shifting stories this year, ranging from Rupert Murdoch's Dow Jones play to Facebook to the unstoppable rise of digital.
DEC
2007
Plus Micro Trends That Will Affect America in 2008
Advertising Age,
December 17, 2007 —
The ANA's Bob Liodice looks at 10 trends marketers need to stay on top of, from surviving slowing growth, rising fuel costs and tightening credit to evolving compensation models.
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