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Advertising Age, October 29, 2009 — I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future.
Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.
Hub, October 6, 2009 — Early digital pioneers remember the frontier days of the ’90s. Looking back, and looking around, who successfully migrated, who struggled, and what can be learned from the journey?
Advertising Age, October 5, 2009 — The Federal Trade Commission is cracking down on blogger payola.
The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product.
New York Times, June 30, 2009 — Advertising agencies and Internet companies once viewed each other as foes, but are now coming together to harness the potential for online advertising. Like many other segments, online ad spending has slowed from its previous breakneck pace during the deep recession, forcing companies to devise new ways to chase fewer dollars.
Advertising Age, April 8, 2009 — Unilever is only starting to understand social media, but it's already learned plenty about its capability to make and break brands — sometimes the hard way, said Chief Marketing Officer Simon Clift at the Advertising Age Digital Conference today.
Advertising Age, December 1, 2008 — I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all tangible forms of media — newspapers, magazines, books, DVDs, boxed software and video games.
New York Times, November 26, 2008 — Since MP3s first became popular a decade ago, music industry executives have obsessed over this question: when would digital music revenue finally surpass compact disc sales?
For Atlantic Records, the label that in years past has delivered artists like Ray Charles, John Coltrane and Led Zeppelin, that time, apparently, is now.
MediaPost Publications, November 7, 2008 — Don Epperson, the chief executive of one of Madison Avenue's biggest digital marketing services organizations, Thursday detailed a plan that is transforming the way Havas plans, buys and manages online advertising inventory, making it far more dynamic and much more akin to the way Wall Street's financial markets trade equities, commodities and options. During a keynote at the OMMA Ad Nets conference in New York, Epperson, the global CEO of Havas Digital, outlined a new "virtual brand network" that allows the agency to plan, buy, manage and even reallocate online inventory based on how the value fluctuates for specific advertisers and their brands over time. In effect, he said, Havas was becoming an advertising network.
Epsilon, September 8, 2008 — Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend.
According to Mike Iaccarino, CEO of Epsilon, a leading marketing services firm, "Epsilon's first survey of the nation's Chief Marketing Officers presents a unique look at the changing dynamics of the marketing landscape. In this economic climate, marketing executives are seeking accountability and measurable results. Data driven marketing is an increasingly important component of corporate marketing campaigns as senior marketers employ... continue reading
Advertising Age, June 17, 2008 — Widgets are nifty. But do they really need a two-day conference? That's what I was thinking Monday as I checked out the agenda on WidgetWebExpo, held in Brooklyn earlier this week. But two DigitalNext bloggers, David Armano and Ian Schafer, and Digital columnist Steve Rubel were participating on the same panel and since I was working from home (also in Brooklyn) I meandered on down.
The title was "Micro Interactions: Can portable experiences go mainstream?" It's certainly a timely topic, tying in to the idea that the web is increasingly becoming a series of small services and experiences that consumers stitch together at their own will. Given the personalities on the panel, it should have been no surprise the discussion soon turned to web services like... continue reading
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