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MediaPost Publications, November 17, 2009 — Twitter may be booming, Facebook stratospheric, but leading chief marketing officers are apparently yet to send the dollars wildly chasing the traffic.
A new study shows nearly 85% of CMOs spend less than 10% of their budgets on social media, and what's described as "non-traditional communications channels."
Wall Street Journal, September 22, 2009 — Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers' frustration with measuring how ads perform on the social network.Under the partnership, Facebook will begin polling its users about some of the display ads it runs on its site, such as a banner promoting a movie release.
Facebook will provide that data, including responses from those who didn't see an ad, to Nielsen, which will package it for advertisers, say the companies.
Advertising Age, September 22, 2009 — During the flush years, luxury brands seemingly cemented their exclusive status by shunning one of the ultimate mass mediums, the internet. According to a new study, only 33% of luxury brands were selling online a year ago, but the recession has had a profound effect, as 66% of luxury brands are now peddling their wares on the web.
MediaPost Publications, September 21, 2009 — Omniture and comScore plan to unveil a partnership Monday that creates a service giving the online advertising industry a more comprehensive view of data to measure performance and digital audiences. The agreement combines Web site analytics data with audience measurement data, respectively, to provide advertisers and publishers with a unified measurement tool.
eMarketer, September 16, 2009 — The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2.
Advertising Age, September 14, 2009 — For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands — and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster.
New York Times, September 14, 2009 — Like a balding hipster who imitates a young trendsetter’s style, Facebook is updating itself to look a lot more like Twitter.
Unlike Facebook, where friends mutually agree to let one another into their online lives, Twitter lets people share updates and links with anyone who cares to read them.
New York Times, September 14, 2009 — That hoariest of social networking devices — the telephone — is making a comeback among Hollywood marketers.
Facebook, MySpace and Twitter are now considered essential parts of the entertainment factory’s marketing arsenal. Add another service to the list: SayNow, a tiny Silicon Valley company whose low-key approach — connecting stars and their fans through voice mail — is gaining traction, particularly among teenage audiences.
eMarketer, September 14, 2009 — In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4% climb.
Feed Company, September 13, 2009 — Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer's wants and needs; the cost to satisfy the customer; the convenience; and communication.
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