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JUL 29

I.B.M. Will Buy a Maker of Data Analysis Software

SPSS makes software to help businesses and governments organize and analyze data to make better decisions, useful tools in a downturn.

New York Times, July 29, 2009 — I.B.M. took a big step to expand its fast-growing stable of data analysis offerings by agreeing on Tuesday to pay $1.2 billion to buy SPSS Inc., a maker of software used in statistical analysis and predictive modeling.

Major technology companies have made a flurry of such purchases in recent years, grabbing suppliers of software that helps businesses and governments organize and analyze data to make better decisions.

Category: Marketing
Tags: IBM, SPSS, Data Management, database analytics, M&A
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JAN 26

CMOs Stuck Around Even Longer in '08†

Embrace of Technology, Business Objectives Helps Increase Tenure Again

Advertising Age, January 26, 2009 — The Dow may be down, but things are looking up for CMOs.

Marketing chiefs are embracing new technology and doing a better job of synchronizing their departments' efforts with overall business goals, and as a consequence their tenure is increasing.

Category: Marketing
Tags: David's Bridal, Dick's Sporting Goods, Victoria's Secret, CMO strategy, CMO-CEO alignment, customer insights, database analytics, Innovation, marketing accountability, marketing ROI
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