Lush Sells Discontinued Products on Demand

Springwise Newsletter, November 4, 2008 — Since 1994, Lush has grown from a small bath products store into a multinational enterprise turning over GBP 150 million a year. However, the limited size of its stores means that some niche favourites are discontinued in favour of new and better-selling additions. Responding to customer demand, the store has just launched Retro Lush: an online and mail order-only service that gives ardent fans their fix of long lost products. Lush isn’t the first company to bring back old products with a helping hand from the internet: Cadbury reintroduced its Wispa bar to the UK last year after encouragement from a Facebook group.

Dell Bets Splashy Design Will Sell Its New Laptops

Dell Design Chief Ed Boyd is transforming those once-stodgy PCs with art and color. Can made-to-order laptops revitalize the computer maker?

BusinessWeek, October 30, 2008 — Ed Boyd, one of Dell's most unusual hires in recent years, is an industrial designer who used to dream up new sunglasses and shoes for Nike (NKE). Now the 43-year-old is trying to make design an integral part of Dell, the personal computer maker long known for cranking out boring gray boxes. "

Mobile Photos, SMS Used to Customize Nike Footwear

MarketingVox, June 27, 2008 — Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos. "Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.