Customization Site Lures Mustang Fans

MediaPost Publications, August 25, 2009 — To help promote the 2010 Mustang, Ford is tapping into the model's cult status with a customization site that goes well beyond sampling the classic car in different colors. The Mustang Customizer on the car's microsite lets auto enthusiasts choose from among 239 accessories across 18 categories including wheels, decals, spoilers and grilles to create their own dream machine.

Lush Sells Discontinued Products on Demand

Springwise Newsletter, November 4, 2008 — Since 1994, Lush has grown from a small bath products store into a multinational enterprise turning over GBP 150 million a year. However, the limited size of its stores means that some niche favourites are discontinued in favour of new and better-selling additions. Responding to customer demand, the store has just launched Retro Lush: an online and mail order-only service that gives ardent fans their fix of long lost products. Lush isn’t the first company to bring back old products with a helping hand from the internet: Cadbury reintroduced its Wispa bar to the UK last year after encouragement from a Facebook group.

Dell Bets Splashy Design Will Sell Its New Laptops

Dell Design Chief Ed Boyd is transforming those once-stodgy PCs with art and color. Can made-to-order laptops revitalize the computer maker?

BusinessWeek, October 30, 2008 — Ed Boyd, one of Dell's most unusual hires in recent years, is an industrial designer who used to dream up new sunglasses and shoes for Nike (NKE). Now the 43-year-old is trying to make design an integral part of Dell, the personal computer maker long known for cranking out boring gray boxes. "

Mobile Photos, SMS Used to Customize Nike Footwear

MarketingVox, June 27, 2008 — Nike has launched NIKE PHOTOiD, which enables European users to make customized shoes out of mobile photos. "Street Canvas," an AKQA ad promoting the campaign, depicts a user shooting graffiti, texting the image to Nike, and receiving a link to a customized pair of Air Force Ones, superimposed over the user's photo.