Three Marketing Initiatives Key to Breakout B2C Brand Growth

Marketing Charts, November 4, 2008 — Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve “category killing” performance and can make a difference in market-share growth of up to 30%, according to research from the Marketing Leadership Council, a division of the Corporate Executive Board.

“Breakout Growth: Practical Lessons from Brands that Consistently Outperform Competitors,” sheds new light on how certain brands -despite fluctuations in economic and environmental conditions - are able to to exhibit breakout performance, growing at two to three times their category average.

Stay-at-Home Trend Feathers Samsung Nest†

Fewer Families Going Out Means More Sales of HDTV, Sound Systems

Advertising Age, November 3, 2008 — Steven Cook came to Samsung Electronics America a little over a year ago, after 13 years at Coca-Cola and another 13 years before that at Procter & Gamble. Mr. Cook said Samsung now sits at No. l or No. 2 in most of its product categories, similar to successful classic consumer-package-goods makers. With the commoditization of electronics — much like package goods — his job is to continue to differentiate Samsung as a premium brand.