Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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JUL 30

Victory!†

Comcastmustdie.com Has Shamed Comcast Into a Modicum of Respect for Its Customers

Advertising Age, July 30, 2008 — Comcastmustdie.com, the blog, began a mere 11 months ago with this simple preamble:

Actually, I have no deathwish for Comcast or any other gigantic, blundering, greedy, arrogant corporate monstrosity. What I do have is the earnest desire for such companies to change their ways. This site offers an opportunity — for you to vent your grievances (civilly, please) and for Comcast to pay close attention.

Category: Customer Experience
Tags: Comcast, c, Customer listening, Customer Reviews, Customer Satisfaction
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FEB 15

Online Buyers Seek Out User Reviews

Taking advice from strangers.

eMarketer, February 15, 2008 — Getting objective opinions has never been easier for consumers. If they don't personally know someone who has used a product or service, they can go online for the thoughts and experiences of millions. Most online buyers do just that.

Category: Marketing Strategy
Tags: CGM - Consumer Generated Media, Customer Reviews
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