Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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SEP 4

Michael Dell 'Friends' his customers

How Mr. PC is using Facebook and other Web 2.0 sites to help turn his company around.

Money, September 4, 2008 — Write something about Dell online, and chances are the company will know about it in an hour or so. Dis the company in a blog or a Facebook group, and someone from a crack response team may even chime in, if only to let everyone know that Dell cares. Spooky? Well, this is a new Dell (DELL, Fortune 500): a little more attentive online, and a little more paranoid. When Michael Dell took back the reins of his company in early 2007, one of his first acts as CEO was to give its web strategy a kick in the pants.

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JUL 30

Victory!

Comcastmustdie.com Has Shamed Comcast Into a Modicum of Respect for Its Customers

Advertising Age, July 30, 2008 — Comcastmustdie.com, the blog, began a mere 11 months ago with this simple preamble:

Actually, I have no deathwish for Comcast or any other gigantic, blundering, greedy, arrogant corporate monstrosity. What I do have is the earnest desire for such companies to change their ways. This site offers an opportunity — for you to vent your grievances (civilly, please) and for Comcast to pay close attention.

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JUL 25

Griping Online? Comcast Hears and Talks Back

New York Times, July 25, 2008 — Brandon Dilbeck, 20, a student at the University of Washington, was complaining recently on his blog, Brandon Notices, about Comcast’s practice of posting ads in its on-screen programming guide. He assumed he was writing for his own benefit. “It feels like nobody ever really reads my blog,” he said. “Nobody has left a comment in months.”

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MAR 24

Chrysler Ready to 'Listen' on New Site

Automaker to Recruit Online Consumer Advisory Panel

Advertising Age, March 24, 2008 — Chrysler will begin recruiting U.S. residents in the next few weeks to participate in closed, online dialogues to gather insights for the automaker's marketing, product development, vehicle features and engineering.

Category: Innovation
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