You can also browse all topic tags.
Brandweek, November 2, 2008 — While marketers have appreciated the value of distinctive design for some time now—at least since Apple and Target started making it a key differentiator about a decade ago—design thinking is something else. The premise is that if you tap a designer, or a designer's problem-solving approach, to tackle standard business problems, you will get game-changing results.
New York Times, July 7, 2008 — Decades ago, celebrities like Ed McMahon and Barbara Walters promoted Alpo dog food. Now, dog owners — and their pets — can do it themselves by taking part in a video contest being sponsored by the brand.
The Alpo Real Meat Moments contest, now under way, is seeking video clips of the dog that is the biggest “meat maniac” in the country — that is, the pooch that goes ga-ga in the most photogenic and entertaining manner whenever Alpo is served for dinner.
† Access to articles with this symbol may require a subscription.
