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MAR
20
Also Announces Acquisition of The Coffee Equipment Company and its State of the Art Clover® Brewing System
Starbucks Corporate Site,
March 20, 2008 —
With more than 6,000 shareholders in attendance, Starbucks Coffee Company (NASDAQ: SBUX) today unveiled a series of innovative customer-facing initiatives at its Annual Meeting of Shareholders. Howard Schultz, chairman, president and ceo, shared his vision for transforming the Starbucks customer experience and reinforcing a strong foundation from which to grow. The announcements marked the next stage of Starbucks transformation following nearly three months of passionate work that began with Schultz’s return as ceo on January 7.
JAN
8
USA Today,
January 8, 2008 —
As major hotels compete to create hip scenes in their lobbies, they're adjusting menus to deliver more and better food options for guests who like to hang out there.
"The energy they're seeking is that of a cocktail party," says Jody Pennette of CB5 Restaurant Group, a Greenwich, Conn.-based firm that designs restaurants for hotels.
JAN
8
Founder Is Critical of His Company's 'Self-Induced' Woes and Promises Turnaround
Advertising Age,
January 8, 2008 —
Starbucks Coffee Co. has returned its No. 1 barista, founder Howard Schultz, to his former role of chief executive to perk up its sales and stock price.
DEC
2007
MediaPost Publications,
December 31, 2007 —
BORDERS WILL OFFER FREE EVENTS in its stores throughout January that will include wellness fairs, yoga classes, singles nights, fitness and recreation clinics and seminars on diet options.
"Since January and the New Year is a time when people are focused on making changes in their lifestyle, finances, professional life or love life, we thought it's a great time to help our customers by offering the resources and tools to help them reach their goals," says spokesperson Kolleen O'Meara.
NOV
2007
Prophet,
November 1, 2007 —
In the environment where you can reach your customers 24/7, success at building a brand—at solidifying and growing your relationship with customers—is really all about being selective. You need to pick the right time and place or, better yet, let the customer pick for you.
OCT
2007
The beauty company is attracting a growing number of male salespeople and offering more products for men.
Los Angeles Times,
October 9, 2007 —
-- This Avon rep wears a hard hat and carries a pile of company catalogs to his day job on a construction site, encouraging the men to buy their ladies a little something.
Perfume and lingerie are his top sellers. Oh, and he won't go a day without the women's wrinkle cream.
Meet Bobby McKinney. Your local Avon man.
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