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Advertising Age, April 21, 2010 — In the first weeks of the iPad launch, retailers have been largely left out of the conversation. But industry executives believe the device could have a major impact on everything from retailers' catalogs to e-commerce to enhancing the in-store experience.
Advertising Age, April 6, 2010 — It's easy to get caught up in today's trends or even focus on the next six months. Some of 2009's biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its stake rise. Plus, there were great improvements in social-media monitoring and analytics. And most notably, marketers finally acknowledged that social media was more than just a fad, with almost complete adoption by all major marketers.
Advertising Age, March 8, 2010 — Recessionary darling Walmart saw the first down sales quarter in its history and a surprisingly weak top-line over the holidays as aggressively expanding dollar stores and hard discounters swiped at its positioning. Additionally, last year it lost modest market share in package-goods sales for the first time since Information Resources Inc. began tracking the data — while supermarkets, dollar and club stores all gained.
Advertising Age, February 22, 2010 — Let's get this straight right away: Return on investment in social media is not measured in how many friends you have on Facebook or how many followers you have on Twitter. It's not calculated in trending topics or YouTube comments. It should, in fact, be held to the same criteria other marketing channels are: Did it move your business?
It's done just that at Starbucks, which is a digital marketer worth watching.
New York Times, January 25, 2010 — To prove that successful brands can be born in hard times, marketing historians point to examples like Fortune magazine and Snickers candy bars, both brought out in 1930; Diet Coke, introduced in 1982; and the iPod, which came out in October 2001
Hoping to join that list is the Elysian, a luxury hotel in the glitzy Gold Coast section of downtown Chicago. The name is meant to evoke French fashion design, and hotels, of the 1920s; think Coco Chanel at the Ritz. (Avenue des Champs-Élysées, after all, is “Avenue of the Elysian Fields.”)
Adweek, January 18, 2010 — Forrester asked more than 4,600 U.S. consumers about their interactions with companies across various industries as part of the "Customer Experience Index, 2010." Participants rated the usefulness, ease of use and enjoyability of their experiences. Forrester calculated the results for 133 companies in 14 different industries and found that retailers, hotels and parcel-shipping firms ranked the highest for all categories, while health insurance plans, TV service providers and Internet service providers ranked the lowest
MediaPost Publications, November 19, 2009 — By all standard economic indicators, it appears that the U.S. is finally emerging from the worst recession in several decades. Even consumers have begun, albeit timidly, to venture out, shopping for non-essential items. So, it was fitting that the theme of this year's Idea Conference, presented by Creativity and <I>Advertising Age</i>, last Thursday focused on reinvention across a number of industries, e.g., automotive, technology, financial services, art, design, food, music.
Advertising Age, November 11, 2009 — Is advertising dying? It's certainly fashionable to say so. Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations.
New York Times, October 13, 2009 — The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.
At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way, getting more aggressive and putting into motion an expensive and ambitious floor-to-ceiling reboot of its 340 stores in the United States and Europe — as well as opening new ones, including a potential flagship in Times Square.
Prophet, June 1, 2009 — Our second report in the series examines the customer experience in the UK’s supermarkets. The phenomenal change in the food retailing landscape over the last ten years clearly shows that consumers are more than happy to change brands. That change is not just based on price, but price combined with customer experience.
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