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MarketingVox, January 11, 2008 — Approximately 50% of US consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a survey conducted by Information Resources, Inc., reports Environmental Leader (via MarketingCharts).
Marketing Charts, November 16, 2007 — Some 85% of consumers around the world are willing to change the brands they buy or their consumption habits to make tomorrow’s world a better place, and over half (55%) would help a brand “promote” a product if a good cause were behind it, according to a nine-country survey of consumers.
MarketingVox, July 11, 2007 — More than two-thirds of Americans say they consider a company's business practices when deciding what to buy, while American workers in increasing numbers say they want their employers to support a social cause or issue, according to the 2007 Cone Cause Evolution Survey, reports MarketingCharts. Its latest "Cause Branding" and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society, according to Cone LLC, an Omnicom Group strategy and communications agency.
Fast Company, June 1, 2007 — Somewhere between the Oscar for Al Gore's planetary-disaster epic, An Inconvenient Truth, and the canonization of Angelina Jolie by the United Nations (in association with People (NYSE:TWX) magazine), the message started sinking in: The cultural conversation around the environment, social change, and human rights is approaching maximum velocity. What is arguably urgent has become inarguably hip
MediaPost Publications, May 18, 2007 — AMERICAN EXPRESS IS INVITING ITS card members (formerly known as holders) to participate in an initiative designed to generate ideas for making positive change in the world and raise money to make it happen. "The Members Project," which launched this month, invites consumers to membersproject.com, where they can submit and rate project ideas, join discussions on message boards and vote to choose one idea that the company will help bring to life with up to $5 million. The promotion ties in with American Express' new brand campaign, "Are You a Cardmember," which highlights the value of being part of the AmEx community.
MediaPost Publications, May 10, 2007 — A NEW STUDY FROM WPP'S research arms indicates a major shift in U.S. consumers' thinking--nearly all Americans surveyed had a high degree of consciousness about the environment that impacted their buying patterns and brand preferences as compared with a year ago, with eight in 10 consumers saying they believe it's important to buy green brands and products from green companies, and that they'll pay more to do so.
FORTUNE, March 27, 2007 — "There is no business to be done on a dead planet." These words, a quotation from the legendary Sierra Club executive director David Brower, are the first thing you see when you walk into Patagonia headquarters in Ventura, Calif., and really, you can't miss them, given that they're etched into the front door.
Advertising Age, March 5, 2007 — It's been a year since the first Red T-shirts hit Gap shelves in London, and a parade of celebrity-splashed events has followed: Steven Spielberg smiling down from billboards in San Francisco; Christy Turlington striking a yoga pose in a New Yorker ad; Bono cruising Chicago's Michigan Avenue with Oprah Winfrey, eagerly snapping up Red products; Chris Rock appearing in Motorola TV spots ("Use Red, nobody's dead"); and the Red room at the Grammy Awards.
BusinessWeek, March 5, 2007 — Ask consumers why Toyota may soon be the largest automaker in the world, and they will point to the Camry. Or the Prius. Or the rav4. (It's the cars, stupid.) Ask manufacturing geeks, and they'll tell you it's about just-in-time production and a maniacal focus on constant improvement. (It's the engineering, dummy.)
New York Times, February 28, 2007 — THEY came together in what seemed like a perfect marriage: earnest former hippies and Whole Foods, the clean, well-lighted version of the old natural food store. The chain’s stores were filled with organic foods and socially responsible ingredients. They were decorated with pastoral scenes of the local farmers who sold to them; signage explained why local and organic are better for the environment.
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