Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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MAR 13

Panel: Mad Avenue Must Cross-Train Across Platforms

MediaPost Publications, March 13, 2008 — FACED WITH AN INCREASINGLY DIFFUSE media landscape, advertisers and agencies must become more nimble and flexible in how they plan and execute campaigns, according to a group of top agency and brand marketing executives speaking at an industry conference Wednesday

Categories: New Media Marketing, Marketing Effectiveness
Tag: Cross-Platform Execution
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