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JUL 24

Productive Brainstorms Take the Right Mix of Elements†

Wall Street Journal, July 24, 2008 — Most people know what brainstorming means, but few are ever taught how to do it effectively.

Matt Bowen, president and chief executive of Aloft Group Inc., a 28-employee marketing firm in Newburyport, Mass., devotes much time to teaching his employees the ropes of effective brainstorming.

Category: Innovation
Tags: brainstorming, Creative thinking
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