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Advertising Age, March 9, 2009 — In an audacious and quite possibly unprecedented move likely to resonate with recession-weary consumers, Coca-Cola will give away a free sample of its Vault brand to anyone who buys PepsiCo's Mtn Dew.
New York Times, December 4, 2008 — THE faltering economy could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy — that is, if they do actually buy anything these days. Coupons that offer cents off — or percents off — the price of things like groceries, clothing and restaurant meals are particularly popular when consumers need to stretch their dollars. So word that a recession began last December could bring an increase in the number of coupons offered by marketers, as well as redemption rates by consumers.
New York Times, December 27, 2007 — COUPON lovers, take heart. The era of waiting, scissors in hand, for the Sunday newspaper circular is over.
On Jan. 3, Valassis Communications, which distributes paper coupons for products like Eggo waffles and Dr Pepper cola, will take a giant leap onto the Internet by introducing a portal for coupons called RedPlum.com. Until now, Valassis had distributed coupons primarily through newspaper inserts and snail mail envelopes.
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