Best Global Brands

BusinessWeek, August 7, 2006 — BW list of top brands for 2006

Guarding the Brand†

Report from Economist Intelligence Unit

Economist, July 1, 2006 — Brand matters. In a global economy, with fiercely competitive firms rapidly commoditizing

products, strong brands help companies to stand out from the crowd and differentiate themselves on a basis other than cost.

Case Study Hitachi†

Brand Strategy, March 8, 2006 — Hitachi is a brand that touches most people's lives, whether at home or work, but it has been lacking in recognition. Maeve Hosea looks at how the Japanese giant is raising awareness

GLAXO DRAFTS EMPLOYEES TO POLISH INDUSTRY IMAGE  †

Advertising Age, February 21, 2006 — Troubled by the worsening reputation of drug companies that is ranked just above tobacco and oil manufacturers, pharmaceutical giant GlaxoSmithKline is out to win over a skeptical public — by turning its entire sales force into a PR machine.

Big Drug Makers See Sales Erode with their Image

New York Times, November 14, 2005 — The drug industry's image problems are beginning to hurt pharmaceutical companies where it matters most — at the bottom line.

Too Many Cooks: Despite Revamp, Unwieldy Unilever Falls Behind Rivals†

Wall Street Journal, January 5, 2005 — Consumer-Products Giant Labors to Slim Operations; Two Chairmen in Charge --- A Deodorant With 48 Formulas