Articles tagged with Conversation economy:
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OCT
27
Begin With the End in Mind: What Message Can Drive Sufficient Revenue to Support a Business Model?
Advertising Age,
October 27, 2009 —
What does the worldwide, technologically enabled drive for conversations mean for marketers? It means you're no longer marketing products or services — you're marketing conversations. It means marketing-communication planning should be driven by a conversation strategy.
MAR
2008
Thanks to Web, Advertiser Can Engage in 'Conversational' Marketing With Customers
Advertising Age,
March 21, 2008 —
Conversing with consumers and finding out what they think about their brands has become a whole lot easier for marketers because of the web. And whether it's an actual customer-service call or inquiry or responding to a comment on the corporate blog, marketers need to start looking at each interaction as a marketing opportunity. That was one of the main themes that emerged during the "Listenomics: So you want to be a conversational marketer?" panel at the Ad Age Digital Conference.
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