Using Customer Service as a Branding Opportunity†

Thanks to Web, Advertiser Can Engage in 'Conversational' Marketing With Customers

Advertising Age, March 21, 2008 — Conversing with consumers and finding out what they think about their brands has become a whole lot easier for marketers because of the web. And whether it's an actual customer-service call or inquiry or responding to a comment on the corporate blog, marketers need to start looking at each interaction as a marketing opportunity. That was one of the main themes that emerged during the "Listenomics: So you want to be a conversational marketer?" panel at the Ad Age Digital Conference.