Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with contests:

You can also browse all topic tags.


JUL 7

Alpo Looks for the Greatest ‘Meat Maniac’

New York Times, July 7, 2008 — Decades ago, celebrities like Ed McMahon and Barbara Walters promoted Alpo dog food. Now, dog owners — and their pets — can do it themselves by taking part in a video contest being sponsored by the brand.

The Alpo Real Meat Moments contest, now under way, is seeking video clips of the dog that is the biggest “meat maniac” in the country — that is, the pooch that goes ga-ga in the most photogenic and entertaining manner whenever Alpo is served for dinner.

Category: Brand Strategy
Tags: Alpo, Purina, contests, customer generated content
Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.