Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 8

Digital Engagement Top of Mind at IAA World Congress†

Online Is Not Just a Sales Channel, and Technology Will Only Increase Engagement With Consumers

Advertising Age, April 8, 2008 — The International Advertising Association's 41st annual World Congress is themed "What's Coming Next." The consensus among executives gathered here is that more focus will be placed on using digital creative to engage users rather than just advertise to them.

Category: New Media Marketing
Tags: Content, Digital media, Engagement, Technology
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