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SEP
14
Wall Street Journal,
September 14, 2009 —
Before walking into a Walgreens drugstore here, Todd Vang donned glasses that blurred his vision, slipped un-popped popcorn into his shoes and adjusted tape that bound his thumbs to his palms.
The get-up was part of an exercise designed to help retailers better understand the physical challenges facing elderly shoppers. Mr. Vang, a 42-year-old Walgreen Co. vice president, struggled to pick up a can of soup. "I can't imagine how this would feel if the store were crowded," he said.
OCT
2008
Brandweek,
October 17, 2008 —
In today's tough economy, when food companies are battling escalating ingredient costs, heavily scrutinized marketing practices and fluctuating stocks, General Mills is driving growth with a business model that includes marketing at its core.
Mark Addicks, CMO and svp of General Mills, revealed what those strategies were during a speech this morning at the Association of National Advertisers' conference in Orlando, Fla. Addicks credited "leadership, scale and leverage" as the three factors fueling General Mill's brand portfolio in an unstable food business.
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