You can also browse all topic tags.
Marketing Charts, December 14, 2007 — Two-thirds of chief marketing officers (CMOs) want more involvement in business strategy development and increased profit & loss responsibility, according to a joint study conducted by Forrester Research and Heidrick & Struggles International (via BtoB).
Brandweek, December 10, 2007 — In fact, more than a third (34%) of CMOs aspire to become CEOs. Another aspect to consider as you look over your shoulder: Your CMO is more prepared than ever to move up the corporate ladder because she is required to oversee or respond to much broader business strategies in the course of her marketing work.
BusinessWeek, November 30, 2007 — Stroll through the C-suite at many companies, and it's an easy bet which executive is a dead man (or woman) walking: the chief marketing officer. CMOs last 26 months on average these days, says recruiter Spencer Stuart, vs. 44 months for CEOs. In the past few weeks, CMOs at Chico's (CHS), Home Depot (HD), MySpace (NWS), and Rite Aid (RAD) all have left their posts after short tenures.
Advertising Age, October 17, 2007 — They say the first stage of starting a revolution is to begin with the language. OK, here's an attempt: What if marketers started to change the marketing lexicon? For example, instead of referring to the marketing budget, what if they were to call it a loan? One that needs to be paid back, with interest? And that ROI should be recast as a profit or loss? And advertising and marketing channels should be viewed as alternative investment funds designed to maximize marketing profits?
Advertising Age, July 30, 2007 — After years of veering among different high-profile marketing executives, each of whom proselytized about a different high-minded marketing concept, Coca-Cola Co. has gone back to fundamentals.
Advertising Age, July 24, 2007 — With digital media and marketing budgets growing at a compound rate of more than 20% annually, what steps are you taking as a CMO to build and develop your personal brand in an increasingly digital and integrated world?
ANA Marketing Maestros, July 13, 2007 — What an interesting week in the marketing world. The same week that an Ad Age article reports that CMOs have minimal impact on sales (!), the ANA and Booz Allen Hamilton release our joint publication, CMO Thought Leaders: The Rise of the Strategic Marketer.
CMO Strategy by AdAge, July 9, 2007 — Pay attention, CMOs: If you've been fighting for more influence with top management, hide this publication — now. A study to be published in the Journal of Marketing that covered 167 companies including Procter & Gamble, Microsoft and Apple over a five-year period concludes that CMOs on top management teams don't have any effect on a company's financial performance.
By Andrew Pierce, June 28, 2007 — The good news? CMO tenure actually grew to 26.8 months in 2006, according to the much-cited annual Spencer Stuart study. The bad news? Only one-third have held their positions for three years or longer.
Those who have beat the averages have likely done so by quickly delivering brand success while driving both short- and long-term business growth. Yet as those who have fallen by the wayside would certainly attest – it’s no easy task.
The pressure’s building on marketers to maximize... continue reading
MediaPost Publications, June 13, 2007 — SO IT ISN'T EXACTLY JOB security. But a study by executive recruiter Spencer Stuart shows that the average chief marketing officer at big companies isn't managing to hang on to the job for just over two years. The study, which tracks CMOs at 100 leading consumer companies, found that the average tenure for CMOs today is 26.8 months--compared to 23.2 months in 2006, 23.5 months in 2005 and 23.6 in 2004.
† Access to articles with this symbol may require a subscription.
